I used to think tactics and strategies were the same thing. The thing is they aren’t, so I decided to write a post about it.Read More
A couple of weeks ago I was shocked to find out that a YouTuber that I am subscribed to had recently published a book. The YouTuber is Evan Carmichael and he provides great videos for entrepreneurs. His videos range from motivational videos to videos about the top ten rules for success of famous entrepreneurs. If you want to check out his channel, you can click here. The reason that I decided to purchase the book is because Evan's videos have helped me through a lot. I was honestly not expecting much from the book but it surpassed my expectations. As I progressed through the book I found myself loving it more and more. So lets dive into my review of the book.
The subtitle of the book is "The Powerful Secret To Creating A Business And Life that Matter." This is a book that was written for entrepreneurs. The book is written to serve as a blueprint to guide the average entrepreneur to success. The first part of the book is titled Core and it is the most important part of the book (in my honest opinion). Throughout this portion of the book Evan teaches us how to find our ONE word, his one word is #Believe. The reason why I said that this portion of the book is important because your entire business revolves around your one word. In the few chapters that make up the core portion of the book, we are introduced to many successful entrepreneurs who have found their one word and incorporated it into their business. Throughout the entire book we are given knowledge from these entrepreneurs. these entrepreneurs have businesses that range from tens of thousands of dollars in revenue to millions of dollars in revenue. Other than just helping us find our one word Evan touches on core selling. Core selling is selling based on your one word aka the core of your business. Core selling lets you connect to customers on a deeper level.
Part two of the book is titled Campaign and the title once again is simple and straight to the point. The first half of this part is about how to test the waters with your one word. Sounds simple but the way he explains it makes it practical. Another great thing in the first half of this portion is the piece on motivation. Motivation is important because life is not always sunshine and rainbows and Evan teaches the importance of motivation. The second half of this portion of the book is called The Planning Checklist. Just like the name suggests, it's literally a checklist. The only thing that separates this checklist from your grocery list is the content of the list. This list has every step needed to change your business from mediocre to extraordinary. Your type of business might not require all of the items on the checklist but I can guarantee it needs a couple of the items. The important takeaway of this part of the book for me was the fan base. Because my business is content creation it relies on a loyal fan base. I will definitely apply this portion of the book into my day to day operation.
The last part of the book is titled Company. The final part of the book is about building a team and a company. This part of the book didn't apply directly to me because I am not in that position as of yet. The first half of this portion covers everything from hiring the right people to firing people. Most entrepreneurs were employees before so the information in this chapter is very helpful in teaching the basics of managing a team. The second half of the final portion of the book is Operations and its straightforward. The chapter goes over the day to day of running a business. It touches on everything from client management to mentors. Anything that you need to run a business is in this part of the book I especially loved the part on mentors and advisers. Like I said in the beginning Evan's YouTube channel has many video on successful entrepreneur's top ten keys to success. But Evan also has the mentor me playlist, with both of these playlist even the Average Joe can get successful people to mentor them.
If you want to purchase a copy of this book feel free to click here. I highly recommend this book to any entrepreneur. Doesn't matter how far along you are in your journey because this book covers many topics. Feel free to comment down below about your favorite part of this post. If you would like to support the site in anyway please check out the links posted below. Like Always I'll catch you guys in the next one.